In a striking show of political manoeuvring, Etuate Lavulavu has unveiled his campaign strategy for the 2025 Tonga General Election under the bold slogan, “Hammer of Vava’u.” Lavulavu, who is preparing to contest the elections in November, aims to rally the people of Vava’u with a forceful message of change and action.

The Strategy: A Hammer Needs Nails

Speaking with Tonga Independent News  during a conversation en route from Nuku’alofa to Fua’amotu Airport on March 14, 2025, Lavulavu outlined his vision. Central to his campaign is the idea that the “Hammer of Vava’u” can only be effective with “Vava’u’s nails”—a metaphor referring to the critical role of his supporters and policies that will drive his leadership.

Lavulavu had attended the post-cabinet media conference on March 14, 2025, where he had prepared several pressing questions for the Prime Minister and Cabinet Ministers. However, due to time constraints, he was unable to raise these concerns. This missed opportunity, however, did not deter Lavulavu. Instead, he found another stage—one that unexpectedly placed him at the centre of a political showdown.

Opposition Missteps: Lavulavu’s Opportunity

On Monday, March 11, 2025, the Opposition—comprising former Cabinet Ministers and led by Dr. Viliami Latu, the former Minister of Trade and Economic Development (MTED)—attempted to take control of the narrative. Dr. Latu, who is seeking re-election in Vava’u 16, intended to present his explanation of the challenges surrounding Lulutai Airlines, a government-run airline that has been a point of contention.

However, Dr. Latu did not attend the event himself, leaving his former colleagues to face the press alone. This strategic blunder allowed Lavulavu to seize the moment. In what was supposed to be an opposition-led discussion at the Parliament conference room, Lavulavu turned the event into what many described as his own impromptu press conference. The opposition’s agenda was drowned out, and Lavulavu’s dominating presence and messaging took over the discourse.

Taking Back Vava’u 16: A Political Comeback

The “Hammer of Vava’u” campaign is more than just a slogan for Lavulavu—it is his mission to reclaim Vava’u 16, a seat that was taken from him following allegations of bribery. Lavulavu was reported for giving women from the Loma Weaving Group in Leimatu’a T$100 pa’anga and another weaving group T$50 pa’anga to buy refreshments. His political opponent reported the incident, leading to his disqualification just months after winning the election and being appointed as the Minister of Infrastructure and Minister for Tourism.

Following discussions with his supporters, they advised him not to appeal the decision but instead to endorse his wife, ‘Akosita Lavulavu, as the candidate for Vava’u 16. She won the by-election and was later appointed to Cabinet. While stepping away from direct political office, Lavulavu shifted his focus towards developing their training institution and investing in Vava’u’s growth.

A Deep Connection to Vava’u

I asked Lavulavu to share with me why Vava’u is so unique or special. Without hesitation, he replied: “This is where the father of modern Tonga, King Tupou I, dedicated Tonga to God at Pouono in Vavaʻu in 1839.”

There is something special about the people of Vava’u. Sometimes, they are referred to as the “Lolo ‘a Halaevalu”—a reference to the calm ocean waters of a port of refuge in Vava’u, named after a legendary queen. The people of Vava’u are deeply loyal to their high chief, sometimes known as Tu’i Vava’u (Ulukalala), who in turn remains loyal to the King of Tonga (Hau o Tonga), King Tupou VI.

Lavulavu shared a compelling story that highlights this unwavering Vava’u spirit and their devotion to the monarchy. When the government of Tonga purchased a new boat, Olovaha, its maiden voyage was to Vava’u. As the ship docked, excitement filled the air. The people of Vava’u, overwhelmed with pride and honour that Their Majesties were on board, rushed onto the ship in an uncontrollable manner.

Seeing the situation unfold, His Majesty turned to the Governor of Vava’u, who in turn sought guidance from his Talking Chief. Recognizing the moment required careful management, the Governor took action. In a firm yet controlled voice, he called out to the people, repeating “Kainga Vava’u” four times. Instead of instructing them to return to shore, he ordered them to jump into the sea—a move designed to cool their excitement. Without hesitation, they obeyed, proudly leaping into the ocean for their King, restoring order to the ship.

Many outside of Vava’u struggle to understand this level of devotion and discipline, but for the people of Vava’u, it is second nature. It is a testament to their unique cultural identity, their reverence for the monarchy, and the true essence of the Vava’u spirit.

Challenges in Investment and Governance

As we arrived at the airport, I asked Lavulavu what question he would ask at the press conference if he had the opportunity. Lavulavu turned and looked at me for a moment before answering, “I wanted to ask a question to the Minister of Education, but he was not there, so I will save it for next time.” When I asked if he could elaborate, he said, “The current Minister of Education and the previous Minister have both misinterpreted education. But I would love to have the opportunity to discuss it openly with him.”

As we arrived at the airport, I asked Lavulavu to share his thoughts on the press conference with the Prime Minister and some Cabinet Ministers. He expressed disappointment at the lack of time to discuss critical issues such as private sector investments and education. However, he did manage to press the Prime Minister on the topic of foreign investments, highlighting the government’s lack of foresight in creating an environment that attracts serious investors.

Lavulavu criticized the government’s approach, stating that if Tonga is serious about foreign investment, it must go beyond lip service and dismantle bureaucratic hurdles that slow down processes and discourage potential investors. He emphasized that Tonga is a small country with rigid rules, often enforced by officials who lack the experience or expertise to foster a business-friendly or investor-friendly environment.

We also discussed the role of the National Reserve Bank of Tonga (NRBT) and its influence in advising the government, particularly the Minister of Finance. Lavulavu stressed the need for proactive and timely decision-making, given that Tonga is a country of just over 100,000 people, where delays can have disproportionate economic consequences.